What happens when you are invited to run a public discussion on science communication and pop culture in an abandoned shopping centre (!!)? You bring your #Popsicule banner from Australia, of course. There are more than 70 free science-related events under this year’s motto “Shake well”, including “world-class film productions, award-winning international installations, exciting discussion formats and a science and structural transformation market” in a former department store.

“Go BOX with us!” Yesterday, Sindi Breshani, Co-Founder and Creative Director of Episod Studio, and I gave our project pitch at the Silbersalz – Science & Media Festival (Documentary Campus Industry Day). It was such a delight! And there were soo many super inspiring pitches – what an event!! Thanks!

The 7th SILBERSALZ Science & Media Festival has concluded with a record number of visitors. Over 34,000 people were inspired by #science, #media, #art, and #culture during the five-day event. Save the date for the 8th SILBERSALZ Festival: October 29 to November 2, 2025, in Halle (Saale).

#science #sciencecommunication #media #SILBERSALZfestival #SILBERSALZ24

A week ago, on the first day of our #Silbersalz pitches, festival director Donata von Perfall and I had a lovely chat about science and pop culture, which led to her putting a #Popsicule sticker on her blazer – and leaving it there for the whole day.